Price is lower in store
You may ask why charge more online than in store? That is a great question. Some manufacturers have something called MAP pricing policy or "Minimum Advertised Price". That means if you advertise or display a price online it can not be lower than the MAP, But MAP does not effect what we can sell it for in store. So since we are always trying to give our customers the best deal possible we sell those products for a cheaper price in store.